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CMOs Should Not Lead Ecommerce
Forrester’s Christina Schmitt makes some good points in her blog article “Ditch The Old Playbook: B2B CMOs, It’s Time To Lead The...
Rick Wingender
Mar 4, 20243 min read
214 views
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How to Build an Effective Ecommerce Team
How to Build an Effective Ecommerce Team - Prototype Organizational Chart and Staffing Roadmap
Rick Wingender
Jun 30, 202216 min read
100 views
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CEO Tips For Hiring a Marketing Leader
So you need to hire a new marketing leader? Read this first.
Rick Wingender
Jan 2, 20223 min read
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Neuromarketing 101: A Marketing Insight
I have a Master of Science degree in Marketing and an MBA with a concentration in marketing, to go along with an undergrad degree in...
Rick Wingender
Jul 17, 20212 min read
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How to Protect Your Brand on Amazon
Twelve recommendations to grow and protect your brand on Amazon
Rick Wingender
Mar 8, 20205 min read
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Unclear Expectations Often Lead Ecommerce Leaders Toward Revolving Door
I recently read an article called “Unclear CEO expectations often lead chief marketing officers toward revolving door” from Kimberly A....
Rick Wingender
Sep 18, 20194 min read
3 views
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The Best Employees Have a Good Balance of Education and Experience
Experience doesn’t always trump education, and that the best people will have a balance of both. I’m talking about people that value ed...
Rick Wingender
Jan 7, 20182 min read
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The Difference between an MBA and a Masters in Marketing
The Difference between an MBA and a Masters in Marketing
Rick Wingender
Sep 25, 20172 min read
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So, You Want to Learn Google Analytics? Here’s How I Did It
Google Analytics skills are a must-have for any ecommerce or marketing professional.
Rick Wingender
Mar 8, 20173 min read
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